{"id":25406,"date":"2026-09-08T14:31:11","date_gmt":"2026-09-08T14:31:11","guid":{"rendered":"https:\/\/www.sifcoasc.com\/?p=25406"},"modified":"2026-09-08T14:32:08","modified_gmt":"2026-09-08T14:32:08","slug":"sifco-asc-updates-brand-identity-and-becomes-sifco-process","status":"publish","type":"post","link":"https:\/\/www.sifcoasc.com\/enuk\/blog\/sifco-asc-updates-brand-identity-and-becomes-sifco-process","title":{"rendered":"SIFCO ASC Updates Brand Identity and Becomes SIFCO Process"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span data-contrast=\"auto\"><strong>September 8, 2026<\/strong> &#8211; SIFCO ASC is pleased to announce an evolution of our brand identity as we transition to SIFCO Process, reflecting our continued integration within Quaker Houghton&#8217;s Advanced Solutions portfolio. This update reinforces our position as the global leader in selective plating technologies while creating a stronger connection to Quaker Houghton&#8217;s broader expertise, innovation capabilities, and long-term commitment to customer success. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"154\" class=\"size-medium wp-image-25383 aligncenter\" src=\"https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-500x154.png\" alt=\"\" srcset=\"https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-500x154.png 500w, https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-1024x315.png 1024w, https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-768x236.png 768w, https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-1536x473.png 1536w, https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-2048x631.png 2048w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span data-contrast=\"auto\">For decades, the SIFCO ASC name has been synonymous with precision selective plating solutions that help manufacturers restore, protect, and enhance critical components. As SIFCO Process, we will continue building on this legacy while presenting a more unified identity that aligns with Quaker Houghton&#8217;s global brand architecture and strategic vision.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The updated brand identity represents the strength of our combined expertise. It brings together SIFCO&#8217;s industry-leading knowledge in localized electroplating processes, application engineering, and technical services with Quaker Houghton&#8217;s global resources, research capabilities, and commitment to operational excellence.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While our visual identity is evolving, our customers can be confident that what matters most remains unchanged:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">The same proven selective plating technologies<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The same products, processes, and technical expertise<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The same experienced teams and customer support<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The same commitment to quality, safety, and performance<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The same approvals, certifications, and customer agreements\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This transition is designed to provide greater clarity for customers by strengthening the connection between SIFCO&#8217;s specialized plating capabilities and the broader portfolio of advanced industrial solutions available through Quaker Houghton.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As SIFCO Process, we remain dedicated to helping manufacturers around the world solve complex repair, restoration, and surface enhancement challenges with innovative selective plating solutions that reduce downtime, improve component performance, and support more sustainable manufacturing practices.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This brand evolution marks an exciting step forward as we continue investing in advanced technologies, technical expertise, and global service capabilities to support customers across aerospace, power generation, defense, oil and gas, manufacturing, and other critical industries.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Same trusted expertise. New identity. Stronger connection to Quaker Houghton.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>September 8, 2026 &#8211; SIFCO ASC is pleased to announce an evolution of our brand identity as we transition to SIFCO Process, reflecting our continued integration within Quaker Houghton&#8217;s Advanced Solutions portfolio. This update reinforces our position as the global leader in selective plating technologies while creating a stronger connection to Quaker Houghton&#8217;s broader expertise, [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-25406","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIFCO ASC Updates Brand Identity and Becomes SIFCO Process - SIFCO Applied Surface Concepts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sifcoasc.com\/enuk\/blog\/sifco-asc-updates-brand-identity-and-becomes-sifco-process\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIFCO ASC Updates Brand Identity and Becomes SIFCO Process - SIFCO Applied Surface Concepts\" \/>\n<meta property=\"og:description\" content=\"September 8, 2026 &#8211; SIFCO ASC is pleased to announce an evolution of our brand identity as we transition to SIFCO Process, reflecting our continued integration within Quaker Houghton&#8217;s Advanced Solutions portfolio. This update reinforces our position as the global leader in selective plating technologies while creating a stronger connection to Quaker Houghton&#8217;s broader expertise, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sifcoasc.com\/enuk\/blog\/sifco-asc-updates-brand-identity-and-becomes-sifco-process\" \/>\n<meta property=\"og:site_name\" content=\"SIFCO Applied Surface Concepts\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T14:31:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T14:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sifcoasc.com\/wp-content\/uploads\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alli Furlong\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alli Furlong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk\\\/blog\\\/sifco-asc-updates-brand-identity-and-becomes-sifco-process#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk\\\/blog\\\/sifco-asc-updates-brand-identity-and-becomes-sifco-process\"},\"author\":{\"name\":\"Alli Furlong\",\"@id\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk#\\\/schema\\\/person\\\/c510bed0dda1be025e0b8e93c7630324\"},\"headline\":\"SIFCO ASC Updates Brand Identity and Becomes SIFCO Process\",\"datePublished\":\"2026-09-08T14:31:11+00:00\",\"dateModified\":\"2026-09-08T14:32:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk\\\/blog\\\/sifco-asc-updates-brand-identity-and-becomes-sifco-process\"},\"wordCount\":331,\"image\":{\"@id\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk\\\/blog\\\/sifco-asc-updates-brand-identity-and-becomes-sifco-process#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sifcoasc.com\\\/wp-content\\\/uploads\\\/QH_SIFCO_Lockup_Plating_Horizontal_RGB-500x154.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-UK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk\\\/blog\\\/sifco-asc-updates-brand-identity-and-becomes-sifco-process\",\"url\":\"https:\\\/\\\/www.sifcoasc.com\\\/enuk\\\/blog\\\/sifco-asc-updates-brand-identity-and-becomes-sifco-process\",\"name\":\"SIFCO ASC Updates Brand Identity and Becomes SIFCO Process - 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